Purcell Mountain Lodge
A heli-access luxury backcountry lodge for skiing and hiking in the Purcell Mountains.
Challenge
Purcell Mountain Lodge is only reachable by helicopter, an 'island in the sky' perched above the treeline in one of BC's most dramatic mountain ranges. It attracts serious skiers and hikers willing to make the commitment, but competing for that audience means the visual content has to do the heavy lifting of justifying the journey. The lodge's existing media wasn't communicating the elevation, the scale, or the quality of the experience waiting at the top.
Approach
The work centred on capturing what makes Purcell singular: the terrain, the isolation, and the calibre of the lodge itself. Aerial drone footage established the breathtaking alpine setting, the snowfields, the peaks, the lodge sitting alone above the clouds. Cinematic video followed guests through the experience: the helicopter approach, the skiing and hiking, the warmth of the lodge after a day in the mountains. A 360° virtual tour gave anyone with a browser the ability to walk through the space, and a full photo library covered every aspect of the property and surroundings across conditions and light.
Outcome
The completed package gave Purcell Mountain Lodge eye-catching, high-quality marketing content that communicates the elevated, unique experience the lodge delivers, helping it stand out in a competitive backcountry market and convert the right travellers into guests.
Outstanding to work with! Ben captured eye-catching, high-quality online marketing content for our 'island in the sky' backcountry lodge. It helps us stand out by showing the unique and elevated experience that our guests enjoy.
