Lightwater Cove
A complete visual package that put a secluded Salt Spring Island retreat on the map.
Challenge
Lightwater Cove is a secluded luxury retreat on Salt Spring Island, the kind of place that sells itself the moment you experience it. The challenge was giving prospective guests that experience before they arrived. The property had no professional visual media, making it nearly invisible in a competitive market of high-end short-term rentals where first impressions are everything.
Approach
I delivered a complete visual package built to work across every channel at once. Aerial drone footage established the setting: the cove, the old-growth forest, the water at golden hour. A full photo shoot covered every space and season of light, interiors, exteriors, and the fine details that make a place feel worth the rate.
A marketing video wove the property's sense of calm and seclusion into a single piece guests could share. And a 360° virtual tour let anyone walk through every room from anywhere in the world, a tool that's become essential for high-consideration bookings. Everything was shot and edited to feel like a cohesive set, not a collection of assets.
Outcome
The full package launched alongside a new Lightwater Cove website in 2023. Direct bookings increased, and the virtual tour became a key conversion tool for guests comparing properties. The photo and video assets continue to anchor their social media presence and listing pages.
Ben did a fantastic filming for us last summer. We are very happy with the quality of his work and how easy it was to work with him and Sabrina. Highly recommend his services!
