Knight Inlet Lodge
Complete visual storytelling for one of Canada's most remote wilderness destinations.
Challenge
Knight Inlet Lodge sits at the end of a floatplane ride from Campbell River, a remote coastal retreat where guests come to watch grizzly bears fish for salmon in the wild. With a premium price point and a largely international clientele of high-expectation travellers, the lodge was competing against polished destination properties worldwide without the professional visual content to match. What they delivered in person was extraordinary. What prospective guests could see beforehand wasn't.
Approach
The only way in is by floatplane, and I made that trip twice, shooting across two separate seasons to build a complete visual library. The first visit delivered prime grizzly encounters during salmon run; the second broadened the range with different conditions, light, and angles.
The full package covered cinematic video and aerial drone footage, a 360° virtual tour of the lodge and its wilderness setting, a full photo library, and short-form reels and social cuts built for digital reach. Everything was crafted to meet the expectations of international travellers who've never been to coastal BC but are comparing Knight Inlet Lodge against the best wilderness experiences in the world.
Outcome
The work launched across the lodge's website and marketing channels, driving measurable gains in bookings, website traffic, and social engagement. For a remote property selling a premium experience to a global audience, the visual package gave Knight Inlet Lodge the presence it needed, making the destination feel real and worth the journey before guests ever step off the floatplane.
Wonderfully creative and the images, videos and 360 views created are the star of the Knight Inlet Lodge webpage and marketing materials. Ben really can deliver amazing results and works within the timeline and details needed. You won't be disappointed when working with 360° Immersion!
